Direct Mail Information
Direct Mail Gets Results!
What is so great about Direct Mail?
Year after year, national advertisers spend far more on Direct Mail than on any other medium.
Fact: Direct Mail outperforms all other advertising media. Direct Mail does not mean just coupons or offers. It is also an excellent BRANDING media. That's right? You can use the best performing media without a coupon or offer, and unlike newspapers, with a one-day retention value, VALUES DIRECT tends to stay in the home up to three months and has multiple impressions.
Through VALUES DIRECT you can distribute your message for about a penny per household!
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According to a Gallup Poll, 75% of all Americans usually open
everything in their mailboxes.
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A U.S. Postal Service study reveals 70-90% of all standard mail is looked at immediately or set aside for later reading.
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With Direct Mail, you can reach your prime market areas without wasted circulation and put your message
right in your customer's hand.
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According to the news media in November 2009, coupon usage was up 175%.
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Put your message in the Values Direct publications A quarterly, full-color direct mail magazine 42,000 Printed in the Greater Garland County, Each publication is printed in full color on glossy paper in a beautiful magazine-style format and mailed quarterly to virtually every residence in Hot Springs, Hot Springs Village, |



